![]() The product was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. Mountain Dew currently covers about 6 to 7% of the carbonated soft drink market in the United States. PepsiCo Chairman and CEO Ramon Laguarta argued last week that the sale of the juice brands will generate additional funds that will "free us to concentrate on our current portfolio”. The news comes just one week after PepsiCo announced to sell select juice brands like Tropicana and Naked across North America and to grant an irrevocable option to sell certain juice businesses in Europe including German juice brand Punica. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love," said Dave Burwick, Boston Beer's CEO. "We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages. Consumers should anticipate finding HARD MTN DEW on shelves in early 2022. Pictures provided by the companies show that the drink will be available with the original Mountain Dew flavor and in the two additional flavors Black Cherry and Watermelon with no sugar added.Īs part of the business arrangement, Boston Beer will develop and produce new HARD MTN DEW and PepsiCo has set up a new entity to sell, deliver, and merchandise the product. Hard Mountain Dew ( HARD MTN DEW) will contain 5% alcohol by volume and will be marketed as a flavored malt beverage to adults of legal age and merchandized consistently with other alcohol beverages. The Boston Beer Company and PepsiCo have teamed up to produce an alcoholic version of Pepsi’s carbonated soft drink brand Mountain Dew.
0 Comments
Leave a Reply. |